Yelo
We began our partnership with Yelo in 2017 through a strategy aimed at strengthening the brand’s presence in the sports sector, expanding its reach, and reinforcing its positioning—ultimately establishing it as the first choice for its customers.
What We Delivered
We developed an integrated strategy for entering the sports sector, encompassing the identification of optimal sponsorship opportunities, contract management and activation, and defining the brand’s progression from awareness to positioning and ultimately loyalty building.
We also oversaw sponsorship activation, execution of rights, and the development of supporting content and campaigns.
Key Project Highlights
- Ongoing partnership since 2017 as a marketing consultant to Yelo within the sports sector.
- Development and execution of a comprehensive strategy for market entry through sponsorships and advertising.
- Implementation of a three-phase strategy: Awareness, Positioning, and Becoming the Customer’s First Choice.
- Execution centered on sponsorships of Saudi clubs and the First Division League (Yelo League).
- Full oversight by FG SPORTS to ensure effective execution and results exceeding expectations.
- Management and activation of 30+ sports sponsorship agreements.
