الاستشارات ( بناء الاستراتيجيات وتنفيذها )
نقدم من خلال خبراتنا إرشادات ورؤى استراتيجية تساعد المنظمات الرياضية في التغلب على التحديات وتحقيق أهدافهم، وتغطي خدماتنا الاستشارية مجموعة واسعة من المجالات، بما في ذلك استراتيجيات الأعمال والعمليات والحوكمة والتسويق وبناء العلاقة مع الجماهير، وزيادة الايرادات. ويأتي ذلك وفق منهجيات وخطط تنفيذية محكمة، تبدأ بدراسة وتحليل عميق لتحديد الفرص والتغلب على العقبات وضمان النمو المستدام، ونهتم كثيرا بتصميم حلولنا الاستشارية كي نلبي الاحتياجات والأهداف الاستراتيجية لكل عميل، وتقديم توصيات قابلة للتنفيذ ونتائج قابلة للقياس
الاستشارات التسويقية
Analysis & Evaluation, Strategic Planning, Marketing Campaign Design, Brand & Identity Consulting, Results Measurement.
الاستشارات الإدارية
We deliver specialized management solutions for sports organizations, designed to streamline operations and help achieve their objectives with the highest levels of efficiency. Our approach begins with a comprehensive assessment of the client’s current environment, followed by workflow optimization and the implementation of effective organizational structures, and extends to the development and execution of strategic plans and policies.
Our services are designed to enhance productivity, improve financial efficiency, and drive long-term success. With a strong focus on innovation and attention to detail, we work hand-in-hand with our clients to overcome administrative challenges and unlock their full potential.
Commercial Rights & Revenue Growth Consulting
Sports entities (clubs, organizations, events, and tournaments) own valuable commercial rights that can be marketed and monetized to diversify revenue streams and increase overall income. These rights require professional management, development, and strategic commercialization to unlock their full value. Effective rights management enables revenue diversification and maximizes financial returns.
Accordingly, FG delivers this service with the highest level of professionalism and excellence, backed by more than ten years of experience across the Saudi, regional, and global markets. Our deep understanding of the sports industry—along with detailed knowledge of market dynamics, fan behavior, and client needs—enables us to create, develop, and successfully commercialize commercial rights to drive sustainable revenue growth.
Fan Engagement Consulting
There are diverse audience engagement strategies, including approaches focused on attracting and acquiring new audiences to connect with a specific organization, as well as strategies aimed at strengthening and developing relationships with existing audiences to reach loyalty and long-term engagement. This helps transform audiences over time into loyal, long-term customers. We also support sports organizations and events in attracting fans and driving attendance to matches and key events, ensuring the success of each event.
Sponsorship & Activation
At FG, we provide specialized sponsorship and advertising consulting services through the development of tailored strategies for sponsoring brands, ensuring premium brand visibility and differentiation within the sports sector. We identify the most relevant sponsorship opportunities, support partners in selection and negotiations, and manage sponsorship agreements end-to-end. We also lead sponsorship activation to ensure maximum impact, optimal value, and the highest return on investment.
Transforming Challenges into Creative Solutions
Strategic Planning
A strategic plan is the roadmap for any organization seeking to achieve its goals with precision and excellence. At FG, we deliver this service based on deep expertise—starting with reviewing and aligning objectives with our clients to ensure they are SMART and clearly defined. We then analyze the organization’s internal and external environment to develop a focused and effective strategy that enables successful goal achievement. Our approach is built on well-defined initiatives, operational plans, tactical actions, and performance indicators that comprehensively cover all dimensions of the strategic plan.
Governance and Organizational Structuring
We support sports organizations in implementing the highest standards of governance to enhance transparency, improve financial performance efficiency, and elevate the quality of administrative operations. We also design robust organizational structures that define and optimize relationships between internal departments, ensuring alignment, integration, and high-quality outputs. In addition, we structure and formalize the relationship between executive management, the Board of Directors, and key stakeholders—enabling stronger decision-making, effective oversight, and alignment with best practices. This comprehensive approach supports the achievement of strategic and commercial objectives while significantly strengthening the organization’s competitive position in the market.
Management Consulting
Marketing Consulting
Brand Identity Strategy & Development
We design and develop brand identity strategies for sports organizations with a professional and creative approach that reflects the organization’s positioning, image, and value proposition. From concept development and brand personality to naming, logo design, brand architecture, and detailed visual identity systems, every element works together to shape a strong and consistent brand. We ensure that each brand is built and evolved in a strategic, effective, and impactful way to support long-term growth and market differentiation.
Marketing Strategy
We support sports entities in defining SMART marketing objectives that strengthen their brands, enhance their services, and meet market needs while building strong, meaningful relationships with their target audiences. We design and execute effective, professional marketing strategies supported by clear objectives, strategic initiatives, and precise performance indicators—ensuring high-quality execution and measurable, results-driven outcomes.
Marketing Campaign Execution & Management
Today, many companies launch ongoing marketing campaigns to strengthen brand presence, increase awareness, and drive sales. Despite significant investment in marketing campaigns, many organizations continue to face challenges in achieving their desired marketing outcomes. At FG, we deliver this service by first understanding what our clients aim to achieve from each campaign. We support them in defining clear objectives, based on which we set specific campaign goals, develop the right strategy, and execute it with a high level of professionalism to ensure results we confidently stand behind. We have a strong track record of successful campaign delivery across both digital and on-ground activations. Our approach is driven by creativity, strategic thinking, and precision execution—developing impactful ideas and carefully crafted content aligned with campaign objectives to ensure each campaign is effective, measurable, and results-driven.
Fan Base Development & Relationship Building Strategy
This strategy enables sports clubs and federations to systematically and effectively build and grow their fan base. At FG, we develop comprehensive strategies to attract fans and establish strong, long-term relationships—starting with fan awareness plans, progressing through relationship development, and culminating in deep fan engagement strategies. This approach also strengthens emotional and commercial connections with fans, transforming the relationship into a two-way partnership that builds loyalty. Over time, loyal fans evolve into long-term customers who actively support clubs through repeat engagement and the purchase of club products and services.
Attendance & Fan Experience Strategies
Many sports clubs and competitions have strong fan bases, yet face challenges in converting fans into consistent match and event attendance due to the absence of effective attendance-driving strategies. At FG, we address this need by helping clients define SMART objectives and develop targeted, results-driven strategies to increase attendance. Beyond driving attendance, we focus on designing exceptional fan experiences at matches and events—creating memorable moments that leave a lasting impression and encourage repeat attendance and long-term engagement.
Fan Engagement Consulting
Commercial Rights & Revenue Growth Consulting
Commercial Rights Identification & Development
At this stage, we analyze and assess the commercial rights owned by the client to determine whether they are being optimally utilized and fairly valued, or whether they require further development. Based on this assessment, we develop the client’s commercial rights through a clear, well-structured strategic plan designed to diversify revenue streams and maximize overall income. Key commercial rights include: advertising inventory, stadium naming rights, licensing, merchandising, and digital products.
Commercial Rights Sales & Management
Following the development of a commercial rights strategy, the second phase focuses on the sales and commercialization of these rights. We design tailored commercial proposals to present to potential buyers and investors. Through our experienced and professional sales team, and supported by our extensive relationships, partnerships, and broad client base, we successfully commercialize and sell these rights to investors—enabling clubs and sports entities to diversify revenue streams and maximize income. These rights include: advertising inventory, stadium naming rights, licensing, merchandising, and digital products. Once commercial rights are sold, a strategic partnership is established between the investor and the sports entity. This relationship requires ongoing management and optimization to ensure long-term success and mutual value creation. Accordingly, FG provides end-to-end commercial rights management—overseeing partnership agreements, monitoring contract execution, and ensuring all obligations are fulfilled in line with strategic objectives. Our commercial rights management services include: – Contract execution monitoring – Rights management and ongoing updates – Reporting and continuous development
Sponsorship Package Development & Pricing Strategy
We support rights holders in developing attractive and well-structured sponsorship packages tailored to corporate partners. We also design professional and market-aligned pricing strategies, leveraging deep expertise in the Saudi market in general and the sponsorship landscape in particular—supported by extensive experience in club and competition sponsorships.
Sponsor Acquisition Strategies (Targeting & Negotiation)
With the wide range of brand visibility and advertising channels available today, many corporate leaders face challenges in selecting the most effective platforms. As sports remains one of the most powerful, visible, and high-impact platforms for brand exposure, FG has specialized in this space—positioning us as a leading player in the sponsorship market. We excel in identifying the most relevant sponsorship opportunities and designing highly effective strategies that enable our clients to achieve their objectives within the sports sector. Through deep market analysis, extensive industry knowledge, and long-standing experience, we support clients in securing sponsorship opportunities with precision and strategic intelligence. Our approach is built on creating successful, sustainable partnerships—ensuring value creation for both parties through well-designed strategies that drive long-term impact and mutual growth.
Sponsorship Activation Management Strategies
Once a sponsorship agreement is signed, the most critical phase begins—managing and activating the sponsorship to ensure maximum value is delivered from the partnership. Sponsorship is not simply about placing a logo on a team jersey or within a venue; it is about meaningful engagement and activation that drives real results. The success of any sponsorship initiative depends heavily on professional management and well-planned activation. Activation transforms sponsorship from a static asset into a dynamic, interactive platform. Through effective activation, investors can deepen engagement with fans of the club or event, build strong relationships, and continuously develop these connections—ultimately converting fans into customers over time. At FG, we specialize in sponsorship project management and activation through a dedicated, expert team that delivers creative and innovative activation concepts. Our team oversees every detail of the sponsorship project to ensure flawless execution and maximize the success and return on investment of each partnership.
Sponsorship & Activation
