About FG Sports

FG Sports was established in Riyadh (the capital of Saudi Arabia) in May 2013, as a sports marketing company, it is a modern and flexible company that provide clients and rights holders in Saudi Arabia & GCC with multiple and innovative services relating to marketing the commercial rights.

FG Sports proud of that Individuality, professionalism and transparency are the cornerstones in its business and services that is included the areas of sponsorship and corporate hospitality products, development of communication solutions for clients, digital marketing, media rights, consulting for rights holders, providing training course in sports marketing and management, events management, entertainments, fan engagement through loyalty programs and membership cards.

The company has its headquarters in Riyadh, with other offices in Al Ahsa and Riyadh. FG sports had partnership agreement with U! Sport (German Company) which is a part of the Lagardère Group. 

Our Services

sports clubs in Saudi Arabia are suffering from obvious weakness in the investment and marketing aspects due to the lack of specialized departments for Investment and sports marketing, creating a large gap in the clubs where their financial resources are heavily dependent on subsidies honorary members and the president of the club, with some limited incomes from television broadcasting and sponsors of the league.

To bridge this gap, clubs should give more attention to marketing through establishing specialized marketing department in each club, and hiring expertise in this area to help clubs for founding and establishing marketing departments, with sitting strategic plans to raise and diversify revenue for clubs.

Due to privatization of sports clubs in Saudi Arabia, and because of what clubs have of trade and investment opportunities that are unexploited nor activated, and because of the obvious weakness in the diversification and activation of the income sources of the clubs properly and professionally, FG sports company was born in order to fill the gap between local clubs and global expertise to ensure the activation of varied and sustainable sources of income and viable in the sports club, through the following services


Events Management

Conferences, forums, Workshops, Exhibition,
 Sports Tournaments,
And entertainment events .



Media, Management, Marketing and sport Marketing


Training Courses

Multiple courses in Management,
Marketing and sports marketing


special package for clubs

Package of some services that
designed to meet clubs need


Commercial Services

Sponsorship and activation
Hospitality services
Digital Marketing


Fan engagement

Member cards – loyalty programs

Managing sports and entertainments events

FG sports provide comprehensive services relating to events managements such as organizing conferences, exhibitions, seminars and workshops. In addition, FG has the enough experience and high ability to organize sports tournaments and entertainments activities.

Training Course

FG sports present special courses in managements and marketing generally, as well as sports management and sports marketing in particle. Moreover, FG presents some lecturers and workshops in the same field via its president and some or its employees.   


Consultation is regarded as one of the main services that FG gives to its clients in the scope of media, management, marketing generally, and sports marketing particularly. Our global partnership gives us competitive advantage in our consultation which is depending on integrates our local knowledge with our international experiences.

Fan Engagements

One of our strength that distinguishes us in the Saudi market is what we have of global experiences and local knowledge which helps us to implement the marketing activities in very professional way. Especially with respect to link fans with their clubs through loyalty program and membership cards, according to programs and science bases that implementing internationally and applicable locally.

Commercial Services


Through dedicated team, FG sports presents the whole sponsorship services such as designing, implementing and activation.

Hospitality services:

 Take care of VIP segment in stadiums by receiving them and hosting them in very nice and satisfaction way.

Digital Marketing & Managing Content:

 Link clubs with their fans by new technology in social medial/ new media .

Special Offer for Clubs

FG Company provides package of services for clubs that do not have marketing departments and need someone helping them to diversify their sources of income and to raise commercial revenue. The package services that FG provides in special and distinctive way include the following package:

  • Establishing and structuring marketing and investment department in the club.
  • A comprehensive study of the club to assess the current situation and determine the actual sources of income.
  • Study of products and marketing rights.
  • Create and design sponsorship and products offers.
  • Provide training courses for the marketing and investment teams in clubs in order to be able to manage and activate the sponsorship programs, organizing sporting events and provide sponsors with regular reports to show them the benefits they got of sponsoring the club, that will make them satisfy and continue sponsoring the club as long as possible.
  • Provide clubs with consultation and solutions regarding to their fans and how to link them with clubs through loyalty programs and membership cards.
  • Provide a variety of lectures for employees of the clubs and their players.

Our Partners and Experiences


Al Abbas Ibn Abdulmutalib Road – Al Taawun

Riyadh, KSA

Building No.  3694

Zip Code    12476

Additional No. 7483

Mobile :  00966539477718

E-mail :  Info@fgsports.com.sa

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