A Vision Beyond the Pitch

In the Kingdom of Saudi Arabia, achievement is no longer a distant ambition. It has become a tangible reality delivered within ambitious timeframes. Among the fields where this transformation is most evident is sports — which has evolved from competition on the pitch into a powerful industry and a form of soft power that shapes the Kingdom’s image and reflects its football passion in the minds of the world.

Today, Saudi sports represent a story of successful investment, rich content, and a comprehensive fan experience — built on the latest global concepts and managed with an advanced commercial and media-driven mindset.

From the Sound of Victory to Content Enrichment

Just as Saudis once created iconic sports anthems that immortalized moments of victory, and shaped the identity of Saudi football through its legends, they are now creating Saudi sports content worthy of this new era.

It is content that keeps pace with digital transformation, leverages modern broadcasting technologies, and reflects a spirit of creativity that supports the growth of sports both locally and globally.

Thmanyah: An Exceptional Experience in Broadcasting Saudi Football

The Thmanyah platform has gone beyond being a simple broadcaster of matches. It has introduced an integrated strategy to deliver a viewing experience that redefines the relationship between fans and sport:

• Broadcasting the Roshn Saudi League, Yelo League, King’s Cup, and Saudi Super Cup, supported by prominent local and Gulf media figures with strong analytical expertise.

• Attracting influential analysts, reporters, and commentators with a proven legacy in shaping football memory and storytelling.

• Artistic and technical innovation in broadcasting, including features such as Al-Misbar, live in-match statistics, and audience/commentator audio controls to deliver an optimized sound experience.

• Ultra-high-quality technologies, including HDR and 50 frames per second, providing exceptional clarity that matches the intensity of competition.

• Offering both free and premium viewing options, ensuring accessibility for all audiences.

A Contemporary Model for Broadcasting

In a move aligned with the platform-based media era rather than traditional channels, Thmanyah has combined the strength of satellite broadcasting with the speed and personalization of digital platforms.

This integration ensures that matches and sports content reach the widest possible audience, supported by a diverse content library that includes documentaries, news, sports entertainment programs, and analytical clips.

The Audio Experience: Balancing Passion and Clarity

The ability to control crowd noise and commentator audio is not a luxury — it is a quality-enhancing feature. This flexibility allows each viewer to customize their experience, making the broadcast feel more personal and more closely connected to the event.

Elevating Saudi Football

Thmanyah is leading a long-term commitment to Saudi league broadcasting rights, with strategies aligned with evolving global viewing trends, extending through 2031.

Among the most prominent milestones of this new media presence is the entry of global YouTuber Zack Nani, the first YouTuber in the world to obtain broadcasting rights for a professional football league — reinforcing the power of digital platforms in delivering Saudi football to wider global audiences.

A Saudi Sports Industry: Vision and Reality

What we are witnessing today is not merely a football broadcast experience. It is a fully integrated sports industry that reflects Saudi confidence in achievement, unlocks major investment opportunities, and lays the foundation for a future in which the Kingdom becomes a key player in global sports media — just as it is a decisive force on the football pitch.